How To Win in 2023 with Paul Slack (Part 1)

Paul Slack joins the Learning Culture Podcast this week for an episode on how to succeed in B2B marketing in 2023.

Paul is the CEO of Vende Digital, a digital marketing and demand generation company that works with B2B companies.

For months Paul and I have passed our thoughts and ideas back and forth here on LinkedIn. I finally got him on the podcast to share his clear and fresh view on marketing.

Here’s a quick glimpse. There is a correct mindset to adopt when creating content for and interacting with buyers:

  1. The buyer has access to perfect information
  2. They are able to learn what they need on their own
  3. They can make rational decisions

Part 1 (today’s episode) is all about exploring a counterintuitive mindset for establishing a strong relationship between marketing and sales.

Part 2 (tune in next week) will be all about breaking down the barriers between marketing and sales.

Tune in today to learn about:

  • Moving buyers from problem-unaware all the way to solution-aware
  • Leveraging our content-on-demand society to grow our businesses
  • The significance of learning culture in the digital marketing space
  • Optimizing for sales conversations to begin at the right moment
  • Buyer enablement and educating buyers to solve problems
  • The role of outbound in serving buyer needs
  • LinkedIn ads as a distribution tool

Make sure your pen is full of ink — I furiously took notes during this chat. I’m sure you’ll find lots of practical takeaways, too.

With that, enjoy this Learning Culture Podcast episode with Paul Slack!

Full Episode

Guest Links

Show Notes

  • [00:03:56] What does learning culture mean to Paul?
  • [00:06:25] Honing your craft at Vende Digital.
  • [00:09:03] Tracking learning via management systems and champions.
  • [00:11:36] Education is marketing for B2B businesses.
  • [00:16:37] Buyer enablement: anticipate needs, optimize for sales.
  • [00:21:00] Learning in a Netflix world: meeting customers’ needs on-demand.
  • [00:26:51] The role of outbound and sales reps as information concierges.
  • [00:33:06] Paid: Google Ads (only) bad, LinkedIn Ads good.
  • [00:37:07] Preparing for part 2 of Paul’s episode.


👉 Continue the conversation with me on Twitter and LinkedIn.

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