This article won’t tell you what to price your online course. It will tell you how to think about pricing your online course. Writing this article made me change the price of mine. After reading this, you’ll have the tools to understand the consumer psychology that goes into pricing anything. That’s ultimately what a price […]
Transformational Online Courses
“How can I be more like Andrew Barry? How can I turn the content that I’m teaching in real-time into evergreen content? How can I show up and be the master of facilitation instead of always being the sage on the stage?” By most accounts, ODCC was a colossal success executed in only four months.
The hardest part of being an online course creator is selling your course. You need a perfect sales offer to convince people to take the plunge. This journey starts with building an audience, which will be the topic of another blog post. But once you have fans interested in your content, you need to provoke
We filed into the hall and found our pod. Sat down next to each other, we eyed our Grade 4 counterparts from the other schools. The cards were in a stack next to the moderator. The first card was dealt, face up. It was worth 1 point, so an easy start. On it was four
Early course creators gave online courses a bad name. They were marketers shilling knowledge to maximize profit. Margins were monstrous. Business was good. But the rot was setting in. Ten percent completion rates were the norm, and the customer experience was broken. When courses work, students are transformed. And when students are transformed, they tell
He fumbled with the soft flesh and skin, searching for a good grip. He found it. Slowly he raised it to his mouth, biting down into it, squishing the cinnamon-coated flesh between his gums and pulling it off the floppy skin. He grinned. We had a breakthrough. He loves cinnamon-baked apples. Teaching our son to
I recently finished a podcast on the future of online learning. David Perell sat down with Skillshare CEO Matt Cooper to discuss the online learning industry. Among the many fascinating topics, I picked out a few tips for anyone developing training material. One or two may surprise you. Shorter courses do better in online learning