Owning and Honing Your Personal Brand with Andrea Wojnicki

Decisions that impact your success are often made without you. Having a personal brand means owning the narrative of what others say about you when you’re not around.

This week’s Learning Nugget comes from a conversation about owning and honing personal brands with Andrea Wojnicki.

Andrea is a communication coach, Consumer Psychology expert, and self-proclaimed obsessive over understanding “why you said what you just said.”

This obsession has driven her career. She worked in marketing at Kraft Foods before earning a Doctorate of Business Administration in Marketing at Harvard Business School (her dissertation was on word-of-mouth!).

Fueled by deliberate practice and her insatiable desire to understand, Andrea created Talk about Talk, a learning platform to help executives boost their confidence and improve their communication skills.

Whether you run your own business or play a vital role on a team, it’s important to be in control of your narrative.

From this conversation you’ll learn:

Why a personal brand is so important.
Why entrepreneurs aren’t the only ones who need a personal brand.
The value of focusing on your positive, unique, and relevant skills.
How to integrate the attributes and elements of your personal brand.
How personal brands evolve over time.

Please sit back, relax, and enjoy my episode with Andrea Wojnicki.

Full Episode

Guest Links

Show Notes

[02:48 – 04:59] Andrea’s obsession with why people say what they say.
[05:00 – 07:26] Word-of-mouth and consumer expertise.
[07:27 – 08:47] Do benefits or features resonate more with people?
[08:48 – 13:32] Learning experiences: student vs. professional.
[13:33 – 17:27] The definition and importance of personal branding.
[17:28 – 23:05] Unique personal branding: archaeology vs. architecture.
[23:06 – 24:04] Prompts to find your own superpower.
[24:05 – 27:30] PUR personal brands: positive, unique, and relevant.
[27:31 – 32:48] Andrea’s final message and how to keep up with her.

Selected Links from the Episode

👉 Continue the conversation with me on LinkedIn.