Your company’s greatest competitive advantage

Good morning my friend.

You are one of 1,055 people getting this email today!

Inside this Sunday:

  • I’m reading about the Great Online Game.
  • I’m working on a new website for Course of Action.
  • I’m thinking about people as a competitive advantage for companies.

I’ve been toying with the idea of creating a new live online course but wasn’t really sure what to do it on. I have Course of Action and I’m thrilled to be exploring how to create a self-paced community with live sprints driven by students that doesn’t require them having access to me. It’s going pretty well.

But then I was approached by Disco to run a course on their new platform.

Jill, my wife, gave me the idea to do the course I should’ve been doing all along.

The course on how to create a continuous culture of learning in your organization.

You see, we’ve been helping companies like Pinterest and PagerDuty do this for over a year now.

But not all companies can afford the minimum fee to work with us.

I’ve been on the speaking circuit recently talking about the model we created (check out this highlight video of the Curious Lion Learning Flywheel).

Jill’s idea is brilliant. Create a course that makes it affordable for talent development professionals to learn how to create their own flywheels of continuous learning. Most of them will even be able to cover it with professional development stipends (i.e. spending money already in the budget).

So this is what I’m doing next.

Stay tuned and see you in two weeks,


The most popular link two weeks ago was for the platform, Disco, where I’ll be launching this course for talent development professionals in early 2022.

Do you work in talent development? Hit reply and let me know so I can send you more details about the course.

The Great Online Game

I recently went down a Not Boring rabbit hole, listening to Packy McCormick’s essays while overseeding and weeding our lawn. Fun times in suburban Dad life.

The Great Online Game is a masterpiece in synthesizing what I’ve been experiencing first hand over the last 1.5 years. The approach he lays out is incredibly valuable for anyone looking to increase their opportunities. And on the internet, those opportunities are infinite.

It starts with recognizing You’re Playing A Game.

The Great Online Game is free to play. Every tweet is a free lottery ticket, as Packy says. Except I’ll take that a step further. Every piece of content you publish puts karmic value out into the world. The accumulation of content (and the process you go through to put it out there) creates karma that comes back to you in spades.

Anyone Can Play The Game.

All you need is some knowledge and curiosity.

Start Small.

A typical path into the Game starts out in one niche community — e.g. thoughtfully replying to a few people you respect in your field on Twitter.

Move From Consumption to Creation.

Over time, you go from consumer to creator. You write, make videos, lead discussions, build projects, collaborate on research, or just share your experience as a new player figuring it out.

Your Authentic Self Matters.

You can evolve your online character over time. Play with the fearlessness of someone playing a game, because you are. These are internet strangers. At worst, they’ll ignore you, and you can keep workshopping and start over; at best, they’ll open up new doors.

Pay Attention To Feedback.

Once you jump into the conversation or start sharing, you’ll start getting feedback. Pay attention to what’s working and what’s not. Your metric may not be likes or views; a real conversation with one person you respect might be the best starting point.

Run Thousands Of Experiments.

Some things will work, and some won’t. That’s OK. If you’re treating it like a game, that’s to be expected. The goal isn’t perfection, it’s experimentation. The more you practice, the better you get, and the better your outcomes.

Opportunities Start To Come To You.

The more you evolve and level up, the more opportunities you’ll have. If you build up a following, meet the right people, and get involved with the right projects, you’ll have put yourself on an entirely new trajectory.

Make It Risk-Free To Play.

You don’t have to quit your job to do this. Play on the side, learn some things, build some new hobbies and relationships. Give yourself an insurance plan if things don’t work out in your job, and a supercharger if they do.

Read the full essay here

Pair this with two more Not Boring essays:

  1. Power to the Person – we’re on the precipice of a creative explosion, fueled by individuals. Armed with powerful software, individuals will be able to launch and scale increasingly complex projects and businesses. Echoes of my May 2020 essay, The Future is Online, and It’s for Makers.
  2. The Cooperation Economy – how we play the Great Online Game as teams of individuals or small groups, introducing the concept of liquid work.

Course of Action

We launched a fresh new website! Goodbye old Notion Doc. My incredibly talented wife put this together from hand-drawn sketches I did. One cool thing about this is that I don’t think either of us would’ve known she had an eye for online design until she started working at Curious Lion.

Let us know what you think!

Check out the new website


How Did You Learn That?

In ep 46, I rapped with my good friend and former On Deck colleague KP about playing infinite games. This dude is a Philosopher Builder. The way he thinks about creating your own path on the Internet is so fresh and unique.

More on episode 46

In ep 47, I learned from one of the OG’s of the online writing and business scene (and owner of a most excellent last name), Nathan Barry. Nathan’s advice and own approach to building an online audience is something anyone can follow.

More on episode 47

This email newsletter was originally shared with subscribers on October 3rd, 2021. To receive the latest newsletters twice a month, sign up below!

Share via
Copy link
Powered by Social Snap