This October, Andrew was interviewed by Catalyst Media. He shared some insights on the future landscape for training vendors.
Millennials expect you to interact with them using video. Find out how you can use video to provide education to your customers, promoting both brand awareness and brand equity.
Video advertising is a multi-billion dollar industry, as more and more consumers prefer to interact with brands through video. However it is a constant challenge to attract attention. This is where education-based marketing can help, since education is so often demand-driven.
Who do you turn to for recommendations when making daily decisions? Your friends mostly, right? The theory at work here is that using a conversational style rather than a formal style for narration in multimedia learning (e.g. using words like “you”, “your”, “we” and “us”) results in improved retention. The rationale here is quite simply that learners will try harder to make sense of verbal instruction if it is perceived as coming from a peer rather than from a formal teacher.
Have you ever tried to watch a movie with captioning on, and the audio turned off? This is what trying to follow an e-learning with only text instruction is like. A solution to this challenge is provided by the Modality principle, which states that a learning designer should present words as speech rather than on-screen text.
A handy infographic summarizing Ebbinghaus's 1885 theory on memory retention and the forgetting curve.
By distilling a topic down into its fundamental definitions, characteristics, and concepts, you can manage the essential processing of a learner by covering these up front. That way, learners can instead focus on the causal connections between concepts in the rest of the lesson or course. This is a principle known as Pretraining.
Can you imagine watching sports without the constant on-screen graphic giving you the score? Would you believe this wasn't the norm until 1994? This is what signaling in learning design is all about. Numerous studies have shown that humans learn more deeply when visual and/or verbal cues are added to highlight the organization of the essential information.
Captions are great. They have played a huge part in the worldwide phenomenon known as memes. This is the principle of contiguity at work, where corresponding printed words and graphics are placed near rather than far from each other.
Chapters originated in the era of classical antiquity and their benefits have persisted ever since. Breaking content into bite-size chunks helps people by (1) organizing information, and (2) allowing them time to reflect on what they have just consumed.