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The most valuable asset of a 21st-century institution

Continuous Learning

I have this book of excerpts from the renowned management consultant, educator, and author, Peter Drucker, that I picked up from one of those community libraries.

I love the serendipity of book swaps.

Knowledge Workers

As I was paging through this one, I came across an entry in which he describes his view of knowledge workers as mobile assets. These days there are many more knowledge workers in the economy, so his insights were quite ahead of their time.

I share my thoughts on this entry in this short video.

According to Drucker, increasing the productivity of the knowledge worker requires addressing a number of key factors.

The 8th factor he identifies is Continuous Learning.

He goes on to identify a few guidelines for addressing this factor that I’d like to share with you and discuss.

The first two relate to the discovery of learning needs.

  • Knowledge workers should be proactive in identifying what they need to learn to keep up with the things they are paid to know.
  • Knowledge workers should request their own training and development.

This is so true today, don’t you think?

I discussed this briefly in my last note to you – in today’s economy, professional training is dominated by demand-driven needs for knowledge in the moment it’s needed. This has huge implications for developing learning content.

Learning content needs to be easily:

  1. searchable,
  2. accessible,
  3. consumable (think bite-size, video-based, with the option to pause and repeat), and
  4. shareable (to discuss with and learn from colleagues).

This is indeed the shift from macro learning to micro learning, where:

Macro learning is:

  1. I want to learn something new
  2. Whole courses or classes
  3. Definitions, concepts
  4. Exercises graded by others
  5. Social interaction
  6. Coaching and support if needed

And micro learning is:

  1. I need help now
  2. Topic- or problem-based
  3. Search by asking a question
  4. Rated by users for quality & utility

This shift is important these days, since a large part of the day is spent looking for information and answers. We’re constantly distracted by emails and messages. Josh Bersin research revealed modern learners spend only 24 minutes a week learning.

We have to make it count…

Drucker’s guidelines continue with a somewhat controversial one, which I will share in my next letter to you 🙂

Until then, I’d love to hear your thoughts on this. Do you agree with these two guidelines? Are your professionals proactive in their own learning? If so, how are you serving their needs? If not, how are you responding?

Before you go…

If you’re working on learning videos, and could use help, you can always schedule a no-obligation discovery call with me. If we can’t help you become the hero, I’ll be happy to point you in the right direction!

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