Andrew Brunetti

UPS – Masters of Social Capital

The United Parcel Service (UPS) hires people who fit its culture, full stop. Tall order for a company that employs 500K+ UPSers in over 220 countries. Customer-first, people-led, hard-working, cooperative, and committed employees comprise its workforce. Hiring managers are entirely willing to sacrifice experience in favor of shared values. There was once even a historic …

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Creating a Culture of Innovation at Amazon

Amazon. It’s doubtful that you’d be here (on the internet) and not know of Amazon. You probably have an opinion about what it’s like to work there. You’re also probably a patron, and you’ve probably wondered how, despite all the controversy and negative attention Amazon draws, every appendage of Amazon’s business works, and works incredibly …

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Pixar: Great People > Great Ideas

Which are more valuable: good ideas or good people? I’ll let Ed Catmull, former president of Pixar and Disney Animation Studios, share his own opinion before I dissect his thoughts: “The view that good ideas are rarer and more valuable than good people is rooted in a misconception of creativity.” Developing complex products requires teams …

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